Sheldon's career spans three main subjects: Hollywood, fashion, and hair. For the last, he was the creator of the Breck Girl (and the Breck Baby), and produced these girls in abundance for several years before handing the baton to Ralph William Williams. Did most of the "in" fan mags of the day, Photoplay, Screenland, Radio Digest, but also slicks like Collier's. Also studio and stage portraits for pretty girls from ballet to burlesque.