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John LaGatta
(1894 - 1977) Born, Italy. Original style in US was a flat-color, fade-awayish aspect for Life magazine (though his later Life assignments would show his more free, lush brush work. Famous for his glamour girls from the 20s through the early 40s utilizing a multi-media palette of chalk and wash. Expert in making clothed women look like they were wearing virtually nothing, he was a hit with both fashion and women's magazines (Saturday Evening Post, Ladies Home Journal, Cosmopolitan), as well as advertisers. An excellent monograph was published in 2001: John LaGatta; An Artist's Life, by Jill Bossert. Life, "Tropical Number" (1927) Lagatta - 001 Ladies' Home Journal (1933) Lagatta - 002 Fashion Pages (1926, 1922) Lagatta - 003 Ivory Soap (1920) Lagatta - 004 Texaco, "What - Another Fender?" (1926) Lagatta - 005 Kellog's PEP, "Help your self to health" (1926) Lagatta - 006 Woodbury Facial Soap, "Appointment for Love" (1945) Lagatta - 007 Blue Label Foods, "Real Turkey - And Real Chicken!" (1920) Lagatta - 008 Pratt and Lambert, "Fifteen Years on a Stairway" (1918) Lagatta - 009 Life, "Interned" (1915) Lagatta - 010 Djer-Kiss, "Paris, Herself, Explains..." (1924) Lagatta - 011 BVD, "The New Surf Suits." (1931) Lagatta - 012 Can Spring Be Far Behind? (1923) Lagatta - 013 |
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